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Someone has said: The goal of advertizing is to reduce infinite desires to desires small enough to pay for! We long for beauty, love, friendship, wisdom. Big Corporations want our money. So they tease our desires in order to get our money.

We all want to be great. We feel like our life has a gigantic meaning from its small acts to its large ones.  Modern Intel technology can make the ordinary actions of our day epic. You, too, it says, can become slim, can become a great footballer or film diva. But that epic greatness only exists on screen. Is that enough? Yes, says the ad., but only by interaction with a screen. And we viewers often seem to find it very fulfilling. So, fulfilling oneself via a screen is a frequent theme in ads. Who is the real you? Whoever you decide to be!

Of course, this desire for the unlimited is only really fulfilled in heaven. Pope Benedict has called hope “a nostalgia for heaven.” and ads tease our desire for the infinite. Nostalgia and longing impel us to pursue the quest for perfection. Our quest for beauty, love, friendship, and wisdom prevent us from being content with just daily life. It causes us to suffer. Big Corporations know we long to salve that suffering - to soothe that “old ache.” The problem? Their products never do it. Not even close.

It's very easy to be cynical about ads. After all, they're put together by people in boardrooms for the sole purpose of selling us their products. Nevertheless, there is an art to a good ad. A good ad captures the spirit of its audience, and makes a deep impression in the minds of those who view it.

Maybe the very short sentimental Aer Lingus ad,  "You're Home", from the 1980s, could be given a second run these days, given how many young Irish people have left the country in the last five or six years and would love to come home. No, maybe that's not a good idea. It could prove a bit of a tear-jerker - even for Mr. Trump!



A really good ad first creates a "need" the viewer didn't even know he or she had, then "satisfies" it with the product. Some are quite blatant about it, while others do it subtly. I try to avoid ads where possible, but if I'm stuck with them I remind myself that I don't actually need whatever they are selling (beauty, fitting in, being clean, having status, etc), especially when it means buying a new car / shoes / laundry soap / toothpaste / whatever.
"I try to avoid ads where possible"
A very difficult thing to do. They are every where.

The notorious KFC ad features a tiny dollar bill hidden in the 'Snacker's lettuce, in a subliminal message reinforcing the budget price.

I failed to print the image here but failed. You can find it on Google.

Edited at 2017-02-07 14:27 (UTC)
i totally ignore ads
i only listen to public radio - and listen almost only to music
i watch very little tv and turn the sound off on the ads
they are sometimes funny to watch without sound
there are a few ads that are amusing with sound on

the ads show nothing i want or need
occasionally i need information and i look to print ads
I can't tell you how much I loathe advertising!
I'm afraid you'd never be able to get tears from Mr. Trump. He's just a jerk.